Welcome to American Marine!

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  • Welcome to American Marine!

    American Marine is a family company that has been in business since 1960.  Our main objective since starting in the marine industry over 50 years ago, has been to provide exceptional customer service and ensure all your boating dreams are fulfilled.  We understand that your free time is precious and our professional, honest, knowledgeable team of boaters are here to assist in providing an enjoyable boating experience, making the most of your time with family and friends!

    American Marine is headquartered in La Crosse, Wisconsin and located in three states, offering a diverse package of services at each location.  We are the only company that offers multiple service and sales locations along the Mississippi River.  It is our pledge to you to receive a warm, professional, experience when dealing with any American Marine location.  We realize that boating with family and friends should be hassle-free. American Marine is truly "WHERE CUSTOMERS BECOME FRIENDS!" 

    We are proud to be the recipient of numerous CSI awards for outstanding service. Our experienced staff of service technicians will provide the finest maintenance for your vessel.  From routine maintenance, to warranty work and winter storage, American Marine is dedicated to taking care of your every need.

    Stop in or call today and see how we can add to your boating lifestyle.




  • What's New?

    Jan. 2016: American Marine is a winner of the Mercury CSI Award for 2015!
    Jan. 2015: American Marine is a winner of the Mercury CSI Award for 2014! 
    Nov. 2013: American Marine is a winner of the Boating Industry "Top 100 Dealers" Award!  More information here.
    Jan. 2013: American Marine is a winner of the Mercury CSI Award for 2012!  More information here.

    Upcoming Shows & Events

    Thanks to all who have visited our boat shows and purchased with us this year!  We had several boats find new homes during show season.  We look forward to seeing everyone out on the water!

    April 21st-24th: Truckload Sale
    July 8th-17th: Great American Boat Show

    Please visit our La Crosse & Dubuque Facebook pages to keep up with our marina events!

    Social Media Links

    American Marine La Crosse on Facebook

    American Marine Dubuque on Facebook

    American Marine on Twitter

    American Marine on Pinterest

    Join our text club!  Simply text "BOAT" to 608-433-2604 for monthly specials and discounts!

Scarab Four Winns Harris Lund Mastercraft Sea Ray Starcraft Sylvan Mercury